Author: mikehu


what are the benefits of a diverse and inclusive PLN in social media sharing that understands where you are coming from with messaging that impacts the community?

According to Clark and Aufderheide (2011), it is widely popular to set up platforms for sharing, remixing as well as commenting on both amateur and technical media. Based on the conversation from Jesse and Mike Russell , a diverse and inclusive PLN in social media sharing that understands where you are coming from with messaging that impacts the community will attract more users who are interested in the same information. Also, according to the humorous or serious commentary, people in the community can easily understand what kind of person we are and what we are doing. Russel would use his own account comment to humanize some roles that traditionally were very traditionally were very cold or stoic. At the same time, it will increase our influence and affinity in the community.

Explore how using technology can provide realtime engagement and include answers to the following. 

●  How does social media help engage in community-based communications?

●  How does social media challenge community-based communications?

On the one hand, establishing a social media community compared to in-person communication can help reduce tension. Through everyone’s PLN, we can also understand the personal style inside the community. By adding tags or creating groups, social media can easily achieve realtime engagement. Also, community-based communications using social media will save the costs of renting a physical activity room and time that everyone arrive there.  I knwo a social media called QQ building a anonymous speaking mechanism that you don’t know who post what words within a group. It sometimes help people publish their real thoughts. However anonymous speaking also lead to aggressive expressions and waste of time. We have to admit that social media community communications  is not as efficient as in person communications. Communication is not only about 他the language communications,  but also everyone’s action and expressions’ communication, which are limited by social media. Another challenge is privacy. Even in a private group or using a unique tag, it is still possible to be revealed. Therefore, I would not recommend discussing company secrets or personal privacy in social media.

Within community engagement, are their extended rules from the employer that you should consider?

we must consider cultural sensitivity in PLN, not only for career development but also for the maintenance of the social media platform. Users all over the world are browsing this platform. In my opinion, the establishment of PLN is more to use community resources to learn and sharing learning resources to help others in the network learn, not for meeting someone or company on purpose, as Angie Kermer said. Meanwhile, we have  maintain a humble attitude inside the community when sharing and absorbing. Personal style is acceptable and attractive like humor, but it should be comfortable for the whole community, and should not be excessive. First of all, I think personal beliefs and professional expectations must be related, and the two will not completely contradict each other. It is difficult for a peace-loving person to choose a company that makes weapons. Therefore, I feel that when we organize a PLN, we need to express more personal beliefs that meet professional expectations. For example, if I want to become an HR manager in the future, then I might express some beliefs about the importance of interpersonal relationships. When we are recognized by the community, we can pass on some professional knowledge to public based on career. Compared with official accounts, PLN can be more friendly to comment and reply.


Clark J., Aufderheide P. (2011) A New Vision for Public Media. In: Jansen S.C., Pooley J., Taub-Pervizpour L. (eds) Media and Social Justice. Palgrave Macmillan, New York.


Infinite Dial 20 created by Edison Research in 2020 pointed out that 75% of the U.S. population is familiar with the word “podcasting”. (Ross, 2020) Also, according to a study by Pew Research, “the median length of the most popular YouTube video is 2 minutes and 1 second, while the median length of the most-viewed TV news report is even shorter: 41 seconds.” (Douglas, 2018) . This kind of time length is unable to conduct in-depth discussions on complex issues, and the media is flooded with various eye-catching titles. Podcasting may break this practice. A large number of people who think news reports are superficial will be more inclined to podcast programs that delve into the topic. And podcasting has also become a media channel that can make a difference in the subdivided and deep fields.

I want to create an interview podcast that I can talk with business celebrities in BC or even in Canada. One of my favorite podcasts in this space is “The Tim Ferriss Show” (Apple Podcasts). The host is Tim Ferriss who is the author of “The 4-Hour Workweek”. This is the first commercial/interview type of podcast on the Apple Podcast. It has over 400 million downloads and is very popular. Guests who participated in this show include NBA star Lebron James, Bridgewater Foundation founder Ray Dalio, Silicon Valley elder Peter Thiel and other celebrities. Considering from both his and Mo Amir @Vancolor’s successful experience, the subject of the podcast must be of interest to ourselves. You cannot attract listeners with content that you are not interested in. Besides, as a podcast, it must have its own characteristics and at the same time be inclusive. It could be funny, be sharp, or be serious. Social media will help establish podcast’s style. For example, we can post the core views of each episode of podcast on Twitter spreading among the Twitter communities, and finally form a community of your own podcast channel involving listeners and their comments.

Before building a podcast, we can also develop PLN to improve our reputation, such as improving the LinkedIn profile to gain trust of invited guests. Also, on other social platforms like Twitter, I will post some professional-related ideas. Those users who follow me or agree my thoughts will be potential audience in the future.  Facebook is another useful platform to build healthy relationship because the people around us have a wealth of information (Woods, 2013) and unimaginable relationships. When I saw the photo posted by one of my friends on Facebook, I realized that the mayor of Richmond is his neighbor.

At last, privacy is one of the most important concerns when attracting audiences from social platforms. What we need to remember is that the host is sharing stories and opinions instead of sharing their privacy. It’s better to create an official account about the podcast to publish the topic of each episode and participate in online discussions. Meanwhile, the host should pay attention to own speech on his/her private account as the audience is likely to search and follow. And once individuals who become influential in a social space, all his information will be scooped, from primary school grades to social relationships. All his words and actions will be amplified and over-interpreted. What they can do is to stay away from social networks appropriately such as Selena Gomez and Sarah Koenig (Podcast Serial’s producer).


Ross, Winn. “2020 Podcast Stats & Facts (New Research From Oct 2020)”. Retrieved from:

Douglas, Karr. “Podcasting Continues to Grow in Popularity and Monetization”. Sep 12,2018. Retrieved from:

Woods, Bianca. “Building your own PLN: seeking new insights and ideas? Expand your personal learning network.” T+D, vol. 67, no. 11, Nov. 2013, p. 70+. Gale OneFile: Business, Accessed 19 Oct. 2020.


Like education, more and more companies pay attention to diversity and inclusion when establishing their company culture and mission. On the one hand, excellent people are more likely to stay in a place that allows them to develop personality and potential. The more diversified and inclusive a company is, the more successful it is in attracting and retaining high performance employees. According to Korn Ferry (2015), 84% of responders said that the lack of diversity and inclusion within company causes turnover. On the other hand, everyone has unconscious biases that limit our thinking. Only by ensuring that there are diverse employees who can consider from different views at all times can the company continue to create innovative ideas and products ahead of competitors.

In addition to the advantages of human resources, diversity and inclusion also help the business build its image of brand especially under the internet environment. If a company’s post on social media related to customer segmentation and employment strategy is slightly deviated, the problem will immediately be magnified a million times. In particular, diversity and inclusion are the most vulnerable areas in the image of the enterprise. Once a problem occurs, it is likely to cause irreparable damage. Also, towards director’s offline action or words, consumers may spread online and initiate boycotts. For example, the industry’s leading The American retailer Nordstrom (Nordstrom) decided to remove Ivanka Trump’s fashion brand products. This decision stemmed from the #GrabYourWallet activity on social media against her father’s contempt towards women.

In order to further create a diverse and inclusive working environment, company leaders need to spend time understanding each of their employees from recruitment to departure. Then they will know what strengths each staff has, and maximize their strengths to improve the efficiency of the operating process. Social media is a good tool to monitor or regularly check employees’ mental status and potentials. As we discussed before, the HR department could eliminate candidates who have made discriminatory comments on social media platform. Also, if current workers make similar comments online, the company can take actions such as warnings and dismissal to maintain the company’s inclusiveness.

Finally, for businesses, when considering product design, they need to have an inclusive attitude toward “all” consumers.  It can be noticed that many brands have published related products to support LGBT groups on social media, which represent their corporate culture of inclusion and equality. As Moore and Schnellert (2016;2017) said, education should think about inclusion based on personal, social and intellectual purpose. Business also need to establish inclusion combining personality, organization and ability. And it’s not only in a physical space, but also in the virtual reality such as social media platform.



Executive survey finds a lack of focus on diversity and inclusion key factor in employee turnover. (2015, ). Business Wire. Retrieved from:|A403610004&v=2.1&it=r&sid=summon

Moore, S., & Schnellert, L. (2016;2017;). One without the other: Stories of unity through diversity and inclusion. Winnipeg, Manitoba: Portage & Main Press.



This is my own Visitor & Resident Map where we can see that I use many our univserity platforms as institutional sources.

Also, as a  part-time employee of company, I use Wechat to communicate with cutomers and share some of my personal life status.

  • What digital platforms are students currently using to develop their professional network?

From my personal point of view, LinkedIn and Dropbox are two most commonly used digital platforms to develop students’ professional network. I will post my academic experience on LinkedIn’s profile. LinkedIn is also a good platform to look for many of the best job opportunities in the industry (van Dijck, 2013). Besides, I will upload assignments required by the course to Dropbox and share them with my classmates. On the other hand,  as an economics student, I like to view and comment on some economic forums such as The GREAT Reddit Bureau of Economic Research and Economics Forum | Compared with social media, these forums are more professional and targeted. The advice found here is more accurate, and it is easy to get to know the experts in the specific field.

  • What can you (as a student) consider to expand your professional learning network?

At first, as a student, we need to improve our ability to independently search for information from digital platforms, and change from receiving information passively to actively searching for information. Then we can find out the submerged quality information and apply it. Secondly, students should establish their own closed online learning network. Many drawbacks that we discuss in previous blogs basically exist on the open social network platform, while own closed online discussion and learning platform rarely has such problems. Mattermost Group, Forum and Facebook group all have this feature that people outside the “circle” (such as interest or specialized subject) need to be recommended and reviewed by at least one insider to enter the social “circle”. It is necessary for students to establish a professional learning network based on the research orientation of common interests, and have their own set of access mechanisms to ensure efficient and high-quality discussions. Finally, we must not only develop a professional network in our own field, but also take advantage of the extensive social networking features of the Internet to obtain various aspects of knowledgepects and get in touch with professional people from all other fields.

  • In your network, how can you create a digital identity/reputation?

When creating our own digital identity, we need to distinguish between personal and professional network. If it is a personal network, your digital identity can be based on your hobbies such as basketball or Harry Potter enthusiast. You can share stories and insights of life, as well as some artistic photos. For personal digital identity, people can determine the percentage of “Visitor” or “Resident”. However, when building a digital identity on professional platforms such as LinkedIn, we have to consider ourselves as a personal brand. We need to describe our information, school background, internship experience and job responsibilities as accurate as possible. In addition, we may use some funny avatars to attract attention in personal social media, but for professional identity, this kind of  avatar will make your potential employer think that your attitude at work is too frivolous. At last,  whether it is a personal or professional identity, use your online information as your public relations tool to show your achievements and creativity, never avenge and attack others.

  • Consider what a local employer would do if you applied for a job with them – can they search the content, is it of benefit to the career path, does it hinder the opportunity of employment?

Accoring to CareerBuilder survey (2018), 70% of recruiters use social media to check candidates during the recruitment process, and about 48% of managers use social media to moniter on current workers.  Most employers say that they use social networks to check candidates’ unprofessional behavior, such as complaining about their former employer or discussing drug use. Many of job seekers think their personal account activities are privacy and they can decide who can see what. This is totally wrong because once an employer enters your name in Google Search, they will see all activities including  inappropriate remarks even though it is not posted on your professional account. And those job seekers don’t even know they lose the opportunity of employment due to the bad personal identity. In short, people should not ignore the impact of digital identity on real life because of its virtuality and multiplicity. Digital identities on all social platforms should be healthy and positive. Do not use privacy policy as protection for discrimination and attacks.



van Dijck, J. (2013). ‘You have one identity’: Performing the self on facebook and LinkedIn. Media, Culture & Society, 35(2), 199-215. doi:10.1177/0163443712468605

More than half of employers have found content on social media that caused them NOT to hire a candidate, according to recent CareerBuilder survey. (2018, ). PR Newswire


  • What is a digital identity?

According to Eric Stoller (University of Derby), digital identity is a concept based on internet, which consists of all available information on a person or organization from the network community . A person or organization may have different digital identities in different communities. These digital identities are composed of some characteristics or digital attributes. For example, a person is a military enthusiast as a Twitter user while in Instagram, his tag is “animal protector” who always posts some endangered animal.   A digital identity may also be associated with other digital identities, such as e-mail. Although these identity-related attributes can help determine a person’s identity to a certain extent, these attributes can be changed, hidden, or even discarded. Some people show completely different personalities on the Internet and actual life. As digital identities gradually become people’s identity marks on the Internet, more and more experts focus on the authenticity, security, and confirmation of digital identities. Therefore, the technical characteristics of blockchain such as distributed storage, tamper-proofing, traceability and asymmetric encryption provide new solutions for identity authentication and information protection (Takemiya&Vanieiev, 2018).

  • How do personal versus professional approaches to digital identity affect social media use?

Professional identities on social media shows employee or organization’s work-related experience while personal account focus on private life including personal interests.  A doctor will only post medial knowledge and stories happened in the hospital on professional account and share happy time with family on personal account (Mahboob et al., 2019). However, in my opinion, personal and professional approaches to digital identity are not isolated. Many people open two accounts in the social media platform such as Facebook for different purpose. However, even though you and your colleagues only follow each other on professional accounts, they may still find your personal account through related users or keywords. Many employers also consider employees’ hobbies and passions outside of work when recruiting. In fact, 34% of employers check their candidates’ profiles on social media, not just LinkedIn and GOOGLE+ (Smith, 2013). During the 2012 presidential debate, a manager of the KitchenAid social media teams suddenly posted offensive tweets about President Obama from KitchenAid’s Twitter account (over 24000 followers) instead of his own (Kuhl, 2013). In today’s internet world, there is not much distinction between personal and professional accounts on social media. Obviously professional accounts are more official and have more restrictions, but it is not appropriate to post extreme or offensive comments on personal accounts either.

  • How do digital identities converge in networked publics – what are the impacts and/or benefits?

The emergence of digital identity is profoundly changing the way of economy and society. Compared with traditional identity systems, it will greatly improve the overall social efficiency, maximize the release of user value, and benefit governments, service providers, users and other parties.  For example, China has issued an electronic ID card. When the physical ID card is lost, people do not need to reissue it immediately. They can take a flight or train by electric ID card.  At first, digital identity was just a vague concept that people identify the user’s special character according to an account of social media.  With the development of technology and the security of network information, people can use digital identities such as email to book tickets and communicate with the government. Now, the service provider can use the user identity information recorded in the system to customize products and services based on user attributes and purposes. Also, the content published by professional identities on social media platform show the business or organization’s value and target. I believe that the application of digital identities in the future will become more popular and more secure with the popularity of the Internet and the development of advanced technologies.


photo copyright@ Blockchain has found application in cybersecurity. (Image Source: Sociable)


Takemiya, M., & Vanieiev, B. (2018). Sora identity: Secure, digital identity on the blockchain. Paper presented at the, 2 582-587. doi:10.1109/COMPSAC.2018.10299

Mahboob, U., Jawed, S., & Yasmeen, R. (2019). Digital professional identity: Dear internet! Who am I? Education for Health, 32(1), 33. doi:10.4103/efh.efh_232_17

Smith, J (2013). How Social Media Can Help (Or Hurt) You In Your Job Search. Forbes. Retrieved from:

Kuhl, J. (2013). Social media rules. State Legislatures, 39(6), 30.



  • What does it mean to network using social media?

Social media is a “hybrid” media form that has never appeared in human history: it is not only a tool for interpersonal communication like the telephone, but also a platform for mass communication like television. Before the emergence of social media, people could only get information unilaterally from the Internet, and are not able to discuss a hot topic interactively. After having Blog, Twitter, and other social media accounts, the masses play more and more important roles have become more and more in the network.

This hybrid form, coupled with a huge number of users (the total number of monthly active users of Facebook, Instagram, WhatsApp, and Messenger has exceeded 3 billion (Clement,2020)), so that social media exhibits its huge connectivity. On social media platforms, the interaction between people and people, people and information has become possibility. However, this interaction also faces unprecedented challenges to network. At first, people regarded Facebook’s founder Zuckerberg as a young hero who changed the world, and Zuckerberg also ambitiously wanted to connect the whole world; later, due to the proliferation of security, privacy, false information, opinion substitution and other issues, Zuckerberg has almost become a public enemy.

In short, social media has undoubtedly aroused more people’s interest in using network and enriched the expressions of the network, but at the same time, social media also make people feel distrustful of the network because of the flood of false news.

  • How do people learn engage using mediated platforms?

Due to the rapid development of the Internet and social networks, there are many mediated platforms that can help us learn. There are search sites for academic resources such as google scholar, and online learning website such as Mooc. Also, these platforms will have many interactive quizzes to ensure that people have mastered the knowledge. Also, users in social media platforms can learn some new knowledge that haven’t heard before. For example, there is a largest social media platform in China called Weibo. A user there called “丁香园 (Lilac garden)” who is a doctor posted plenty of medical related knowledge during the COVID-19. Also, using platforms, people can share different ideas based on different experience.

  • How are we motivated to participate in networked publics?

The communality of networked publics motivates us (Rajagopal, et al., 2011). We can easily find an interesting topic (tag) and join a group from Blog or Facebook. Those help us build connection with networked publics and start to share ideas. Also, the network has always been a tool for searching information, and networked public helps us find what we need faster. When you post a question on Quora, lots of people reply you. Of course, you have to identify which answer is right. In my opinion, networked publics will attract people to participate because they have “like and comment” mechanism. Everyone is eager to be praised so they share photos and comments in social media platforms. Also, they are willing to write popular science articles to publics.

  • What are the risks & rewards of public communications?

As I mentioned in the first question, one of the risks of public communications is the privacy. Even almost every platform has “Terms and Conditions” that users need to agree, people’s privacy still cannot be fully protected. Some social medias require registers give permission to album and locations first otherwise they are not able to access the platform. Also, many people choose to target specific group when posting their opinions (Lyon, 2001). If the website has technical problems, their choices may become invalid and the content will be made public to everyone. Another risk of public communications is “homogenization”. Because of social networks and public communication, art and people’s life have a trend of homogeneity. When you are walking on the street, you can see many people wear similar clothes and listen same music since the entire world absorb the same cultural affects from public communications. It reduces cultural diversity, giving us with fewer inspirations.

However, public communications keep us connected. For example, when the epidemic came, the entire world got news in a short time and offered help. Without public communication, it is difficult for us to get information from other places rapidly. Besides, it’s the mouth of voiceless. From social media, I can see a lot of stories of people in difficult conditions. Those stories or phenomenon spread across the platform and attract the attention of the government. A story impresses me is that a father found his daughter who had been kidnapped for 20 years through social media. Public communication will lift up a single voice that may otherwise disappear unheard.


Clement, J. 2020, August 10 .Monthly active users of any Facebook product 2020.

Rajagopal, K., Joosten-ten Brinke, D., Van Bruggen, J., & Sloep, P. B. (2011). Understanding personal learning networks: Their structure, content and the networking skills needed to optimally use them. First Monday, 17(1).

Lyon, D. (2001). Networked privacy. In Surveillance society: Monitoring everyday life (pp. 348-250). McGraw-Hill Education (UK).


© 2020 Mike Blog

Theme by Anders NorenUp ↑